Just Widgets Blog

I received an email advertisement (aka SPAM - but I’m trying to be nice) for a new site, www.onesiteinamillion.com. They are charging $15/year for the privilege of being randomly featured on their homepage. It’s a good example of a “copycat” site to the Million Dollar Homepage mentioned in my previous post.

It looks like onesiteinamillion.com is serving up full-page screenshots of sites (or ads for sites) one at a time. It’s aptly named because their chance of success is one in a million since:

1. A subscriber’s visibility only decreases as more people sign up.
2. There’s no mechanism to try to associate a visitor’s interests with the page they see. Admittedly, this would violate the whole “1 in 1 million random chance” rule of the site but that rule goes against the Holy Grail of Internet Advertising - getting the right ads in front of the right interested eyes. This is the goal that Google AdWords and others are trying to realize but onesiteinamillion.com totally disregards it.
3. In my opinion, the $15/year subscription fee is a little steep. Someone could invest $5 to activate AdWords plus $10 towards cost/click expenses and take advantage of Google’s efforts at being context-sensitive (see point 2).
4. If I was an advertiser, I’d rather spend my $15 at some site like onesiteintwelve.com (assuming it was a parody site of onesiteinamillion.com) because it may get some mention in press (if any) surrounding onesiteinamillion. Appropriately, the odds are 1 in 12 now on onesiteinamillion.com… they have 999,989 slots available! - so Act Now, Quantities are Limited!

Is www.onesiteinamillion.com anything more than a rehash of the MillionDollar Homepage?
Comment below…